How the write the perfect letter of introduction

How the write the perfect letter of introductionHow the write the perfect letter of introductionYoure scanning your emails and come across this salutation in an email from a total stranger Dear Sir or Madam and, you promptly delete it. If youve ever received an email with an intriguing subject line but a dated and almost icky start, chances are good that you chose not to read any further. Who can blame you? You have enough junk in your inbox, we all do.So, how can you improve your own email introductions and letters to virtual strangers?Seasoned email marketers have complicated algorithms and methodology used to make koranvers that people open, read, and react to their emails. That doesnt mean the rest of us missing those skills will be relegated to the spam folder.Here are some ways to make sure your own letters of introduction stand out.1. The subject line is crucialWhen sending an introductory email, its important to craft a subject line that will make someone click in and read on . Are you a friend of a friend or colleague? Use that name in the subject line, it will instantly remind that person that youre already connected somehow.2. Pay attention to detailThings like titles or the spelling of someones name can make or break a budding connection. For that reason, Communications Executive Sacha Cohen, of Grassfed Media said, I think its important to make sure you get titles right and make it clear why you are doing the intro in the first place. And when people contact Cohen, the thing that makes her automatically hit delete?The use of the phrase Id like to pick your brain about3. Make it personalThough someone may work for a giant corporation, he or she doesnt want to feel interchangeable. Marijke Vroomen-Durning, a nurse turned author said, I always try to make a personal connection in the first paragraph. Why did I pick that particular person to reach out to? I find if I can zero in on a common thing, it increases the chances of getting a response.4. Dont a sk, offerAlong those lines, if youre simply contacting someone to ask for something big without offering anything in return dont. Ideally, starting a professional conversation should mean two parties are finding a way to interact and perhaps do future business together that might result in a mutually beneficial relationship. If you are asking or a favor or a freebie, youd better be offering something comparable or better in return.5. Short and sweetMost people I spoke with stressed brevity and emails that get to the point - especially when hearing from someone new. I really think the challenge of any LOI letter of introduction is to convey your specific credentials and still show some of your warmth and personality, is how Caitlin Kelly, a writer and writing coach put it.6. Shine the spotlight on yourselfGoforth Gregory said, I think the key is to make sure that you are immediately showing that you have specialized subject matter expertise. Or expertise in general that sets you ap art from the competitive crowd. If you have an impressive professional pedigree, nows the time to share those details. Since Gregory counts Adobe, Samsung, IBM, and Verizon as clients, she shares this in her intros.7. Create a few versionsThe same way you might have one resume for your more creative self and another for the technical side of things, keep a few pre-written letters of introduction around that are ready to personalize. Gregory blogs prolifically on the topic and once wrote this The goal of an LOI isnt to get a potential client to hire you, but to get them to ask you for more information to start a conversation about how you can work together. For that reason, you want to be sure to give them the information that will pique their interest and start a conversation, not simply send the same information youre sending everyone else.8. Its a numbers gameRejection is part of the process. While its well and good to target someone youd love to work with, its wiser and more prac tical to research another 10 or 20 people and contact them as well. Itll be better for your ego and career.9. Follow upThen follow up again. It takes guts to contact a total stranger and sell yourself and your talents. Sometimes, though, they might miss your initial note or get distracted on their way to responding. When I was actively looking for work (my work has all come to me the last 20 months), I got most of my work on follow up, Gregory said. Writers who dont follow up are leaving money on the table. Its not uncommon to get work YEARS after you send the first email. Its happened to me several times.